WPP Investor Day Presentation Deck
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1 INNOVATIVE ENGINES OF GROWTH IN MEDIA
XAXIS
Programmatic is 80-90% of digital display in US
and UK
Xaxis expected to capture double-digits market
growth
New markets (in Europe and Latam), new clients
Omnichannel video powered by Al (Copilot)
Native and influencer with strong momentum
Audio, DOOH moving to programmatic
*eMarketer, 2019 Programmatic Digital Display Ad Spending report
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63% YoY growth in US internet-connected devices.
usage, Q2 2020
• Roku (AVOD) nearly 50% of total US internet-based
viewing minutes in Q2
Finecast progress:
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• Deep technology integration with broadcasters
Supported by GroupM purchasing scale
• +27% LFL revenue less pass-through costs in H1;
H2 acceleration forecast
F:NECAST
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Rapid footprint expansion: 11 markets by
end 2021
WPP
8000
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