Annual Report 2022 - The Beginning of a Journey of Transformation
ABK: VISION, MISSION, & VALUES
The Foundation of ABK's Strategy
ABK's strategy supports our Vision and Mission
across our values that define our holistic
approach to each element of our organization
from processes and product development to
talent management and client service.
CORE
VALUES (S.I.T.E)
Simplicity
Ensure business activities and tasks are executed in an efficient
and effective manner.
MISSION
To consistently provide
experiences that simplify and
enrich people's lives
VISION
Reimagining a Simpler Bank
Integrity
Being honest and showing a consistent and uncompromising
adherence to ethical values.
Transparency
($
Being open, straightforward, and unbiased in all our
dealings.
Excellence
Always strive to exceed our customers and colleagues
expectations.
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