FirstBank H1'11 Investor & Analyst Presentation
Summary &
Strategy &
Transformation
Outlook
Risk Mgt &
Corporate
Governance
Financial
Review
Operating
Environment
Highlights
Our corporate strategy for the Bank gives equal emphasis to financial
as well as non-financial priorities
Bank Strategic framework
FirstBank
Since 1894
CORPORATE STRATEGY
FINANCIAL
PRIORITIES
■ Fees &
commissions
increase
■ Selective
☐
loans/advances
creation
Pricing optimization
SBU
FOCUS
Institutional Improved value proposition and tailored
Banking solutions to serve largest corporations
Corporate Lending at managed risk; improved
Banking penetration of mid-sized corporates
Public
Sector
Banking
■ Low cost deposit
liability generation
Retail
Banking
Operating expense
containment
Private
Banking
Bank of choice for government bodies
at the Federal and State levels
Strong affluent/SME customer acquisition
with continued deposit drive and credit
expansion
Premium/differentiated sales and service
model for high net worth individuals
NON-
FINANCIAL
PRIORITIES
■ Service excellence
■ Credit quality/
process excellence
Brand
transformation
■ Talent management
■ Performance
management
FirstBank H1'11 Investor & Analyst Presentation - 27/07/2011
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