HT Media Investment Proposition

HT Mumbai is gaining market share steadily BO 75 50 60 59 56 52 50 5050 47 46 47 58 57 554 51 53 52 ☐ - 49% Times of India 41 46 48 48 44 14 40 38 42 41 40 - 40% Mumbai Mirror 35 34 6 336 32 30 - 32% DNA 28 30 25 25 28 27 26 23 2126 20 20 23 23 19 20 22 - 22% Hindustan Times 16 17 20 20 16 15 18 15 14 14 12 13 14 11 10 13 99 - 8% Mid Day 8 6 12 0 J JASOND J FMAMJ JASOND J FMAMJ JASOND J FMAMJ JASOND 2006 2007 2008 Source: ATP Readership ■ Our strategy ■ Continue to lead expansion of readership with a steady circulation; reducing wastage Target markets of Youth & SEC A category - attracting & growing the base on a Q-onQ basis ■ On ground initiatives, relaunch of HT Cafe improved brand salience and connect with Youth ■ Translating accelerated readership gains into revenue ■ Retail classified response improving on a MoM basis - local to local revenue ■ Volume & price increases ■ Investment in infrastructure to enhance quality & capacity, to be ready by June, 2009 II HT Media 10

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