Roomba s9+ Product Launch and Strategy

RVC Segment Continues to Grow: Now 24% of Total Vacuums Global Vacuum Cleaner Market >$200 (USD, Retail)* 2012: $5B Market Non-RVC 87% RVC 13% 2018: $10B Market 12% CAGR Non-RVC: 10% CAGR Non-RVC 76% RVC: 25% CAGR RVC 24% RVC segment (> $200) share growth expected to significantly outpace overall vacuum cleaner segment growth (>$200) *Source: Global market size for Vacuum Cleaners >$200 (NPD, GfK, and iRobot internal estimates). June 2019 10 R

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