Investor Presentaiton
UK-OTC Positioning gives Marksans the Right to Win
Geography
Trends in the category
■ The UK is one of the largest Rx-to-OTC
switch markets in EU
Large number of registered remedies sold
outside pharmacies
FMCG oriented OTC market
Marksans Presence
Strong OTC presence in Europe,
with a subsidiary in UK
Therapy Areas
The largest segments within the OTC market
are pain relief and cough/cold/sore throat
The UK subsidiary product portfolio cater to the
prime segments within the OTC market. Bells
Healthcare has numerous products within the
Cough and cold and analgesics segment
Dosage Forms
©2021 - Marksans Pharma Limited, All Rights Reserved.
■ Consumers rated softgel capsules (SGC) as a
highly desirable form and this industry has
limited competition globally
■ 82% rated softgels as fast acting and effective,
and 89% found them easy to digest
Marksans enjoys a strong expertise in SGC
manufacturing in both prescriptions
as well as OTC
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