Turkish Market Competitive Position and Growth
New modalities drive multi-modal ridership, increasing spending per rider
E-bike rider behavior
mart
75%
% of E-bike riders that
have previously used
another Marti modality
42%
% of E-bike riders that have
used 2+ modalities
E-moped rider behavior
marti
88%
% of E-moped riders that
have previously used
another Marti modality
65%
% of E-moped riders that have
used 2+ modalities
Multimodal riders ride and spend significantly more
than single modality riders¹
3.6x
Rides per rider
3.6x
Revenue per rider
Single modality riders
2+ modality riders
Source: Company information. Note: 2+ modalities include the combinations of scooter + E-moped, E-scooter + E-bike, E-bike + E-moped, and E-scooter + E-bike + E-moped. 1. Customers with more than 1 ride included in analysis. Q3 2022 rides and revenues are analyzed.
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