Effective Investment Promotion Strategy
INVESTOR TARGETING DEFINED
Investor targeting is a process comprising a number of related and
either sequential/consecutive or simultaneous steps, tasks and
decisions repeated as necessary
■ Targeting is a means to gain the attention and interest of specific
international investors through developing and confidentially
promoting specific investment projects which may be of
commercial interest to those investors
There are five main principles which define targeting and
distinguish it from more general «< investment promotion >>
■ Overarching mission of an Investment Targeting Strategy (ITS): To
direct the IPA to industries/firms/people with the highest
probability of location/relocation to that region or country.
UNITED NATIONS
ESCAP
Economic and Social Commission for Asia and the Pacific
United Nations Economic and Social Commission for Asia and the PacificView entire presentation