BuzzFeed Investor Presentation Deck
BuzzFeed, Inc.
Powering organic growth of brands.
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First launched in 2015, Tasty has grown into the world's largest, most engaged food community on the internet –
with cross-platform scale and multiple revenue streams.
BuzzFeed
Formats Applied
to Cooking
Applies popular
BuzzFeed formats to
cooking and discovers
success
Here's how to make-PIZZA DIP
(1) Source: Tubular Intelligence, Oct 2020.
Experimentation
& Social Media
Feedback /
Data Loop
User-generated
cooking videos going
viral on Facebook;
starts experimenting
with original BuzzFeed
food videos
TASTY
Den Shollenberger
So good and cheesy, making this
all the time now!
Audience
Expansion
Tasty Facebook
channel surpasses 8M
engagements (likes,
comments, shares) the
month after launch (1)
14M
views in
10 days
This is Paract My son and for a sicano cake for the weak! Now know
how!
DO
Iterations for
Expansion &
Development
Applies learnings to
launch international
versions and develop
new styles and
formats
PROPER
bien
TASTY TASTY
TASTY TASTY
demais
JAPAN
Multiple
Monetization
Streams
Popularity fuels
product launches: Top
Selling Cookbook,
Tasty App and One
Top cooking
appliance
TASTY
latest &
greatest
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