HT Media Investment Proposition

Mint: strong reader proposition & gaining revenue traction mint Time spent on reading (Minutes) 33 27 35 27 Delhi Readership Profile (%age) Mumbai Delhi 86 82 61 57 43 49 49 Mint ET 23 16 52 62 50 50 AC Computer/ Car desktops LCD TV Digicam Mumbai 74 43 39 37 23 16 15 8 AC Computer/ desktops Source: ATP Survey, Mar 08 44 35 Car LCD TV Digicam ■ Readers proposition is strong and differentiated; supported by a distinct and well segmented readership base ■ World class editorial by domain experts with global experience ◉ 2nd largest business paper in Mumbai & Delhi within first year of launch ■ Best coverage - Gold award and Best Newspaper Design - Silver award Strong online presence with financial portal livem int.com ■ Getting recognized by the advertisers ■ Segmented advertising approach ex. BFSI, Luxury & Premium Brands/ Products etc.. ■ Combo with HT Business, on the ground activation platforms such as CTD etc. to further strengthen readership engagement and consequent advertiser engagements IIHT Media 18

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