Investor Presentaiton
LYRB
UIA TELECOMMUNICATIONS REVENUE BONDS, SERIES 2019
APPROACH
Targeted marketing vs. Mass Marketing.
Market to make sure customers know of Open Access
UTOPIA/UIA Fiber takes many approaches towards the
Digital ads
Social media
easy to switch.
marketing challenges of a municipal network in Il cities, including:
MARKETING STRATEGIES
Pandora/TruView (YouTube products)
Mass marketing - select markets
SEO/SEM
UTOPIA has a Google rating of 4.5.
NET PROMOTER SCORE
Referral campaigns
Reputation management
Grass roots marketing
City specific marketing - select markets
PR campaigns
Highest customer satisfaction in Utah.
How likely are you to recommend UTOPIA to a friend or colleague?
PAGE 32
Net Promoter Score = 64
1696
1396
696
57%
496
196
960
0%
960
096
Not at all
likely
2
2
3
4
Neutral
6
7
8
9
Extremely
Likely
UTOPIA
PINER
Third-party survey conducted August 2018 by Boncom
801413800 4800 Mary, UT 8411 UTOPIAFiber.com
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