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Investor Presentaiton

Strategically Planned Product Launch Capturing Customer Needs Dai-ichi Life Holdings Distribution of Number of New Contracts by Age of Insured Persons (FY Mar-17) Population pyramid in Japan Neo First Life Dai-ichi Frontier Life Grand Road (single premium whole life) Shiawase Monogatari (individual annuity) Medical Yell (medical insurance) Crest Way (nursing care insurance) Bright Way (whole life w/medical riders) Others 0~4 5 9 10~14 15~19 20~24 25 29 30 34 35 39 40~44 45 49 50~54 55-59 60-64 65 69 70~74 75 79 80 84 85~ Junior Young Core demography Senior (years old) 16

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