Investor Presentaiton

2017 UNRELENTING FOCUS ON COST EFFICIENCY FY17 Total A&P spend 67.8 % Organic Constant Exchange Rate 5.0 Further A&P investment in H2 as planned Reduction in non-working A&P % revenue 4.5% (30)bps marketing spend delivered benefits Non-brand A&P 10.1 17.2 Moulin Valdonne Fixed Supply Chain 105.1 (3.0) Selling Costs 132.4 0.5 Supply chain depreciation increased as a result of BCP investment L'Atelier Overheads & Other Costs 127.2 1.3 Total fixed cost base 374.8 0.3 Overheads benefited from cost reduction activities and Framboise Rose Decrease (increase) in costs All numbers quoted exclude adjusting items Note: 2016 numbers are 52 weeks to enable accurate comparison BRITVIČ foreign-exchange hedging. benefits Britvic plc Investor Presentation 2018 45

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