J. P. Morgan Auto Conference
ONE FORD LONG-TERM OBJECTIVES
People Working Together As A Lean,
Global Enterprise For Automotive Leadership
Top 5
Sales/
10%+
Global
Share
More
Balanced
Regional
& Segment
Profits
Operating
Margins
8%+
Delivering Profitable Growth For All
ONE TEAM
People working together as a lean global enterprise
Customer Employee Deer Investor Supplier
ONE PLAN
Aggressively restructure to operate profitably at
the curent demand and changing model ma
Accelerate development of new products our
customers want and a
Finance our plan and improve our balance
Work together effectively as one ear
ONE GOAL
An exciting viable Ford delivering profitable
ONE FORD
L
Top Quartile
Total
Shareholder
Return
(TSR)
ONE
Expected Behaviors
Foster Functional and Technical Excellence
Know an ve a passion for our business and our
Demonstrate and be tonal and chcel excelence
Have a continuous improvement philosophy and practice
Own Working Together
Deleve in siled and motivated people working together
Duld strong ionships be a team player develop
ourseves and ther
Communca ceary concety and candidy
Role Model Ford Values
Show nave courage, legity and good corporale
improve quality uy and sustainability
find a way aue and enctional restence
puney and each other have never at
Deiver Results
Des posthvely with our business reales deve
peting and compreheneve pare, while keeping an
Det high expectations and inspire others
Mala sound decisons ving facts and
ourselves and others responsible and accountable for
deverings and satisfying our customers
a
Ford
Go Further
Highly
Regarded
By All
Stakeholders
SLIDE 2View entire presentation