Initiatives to Improve Corporate Value
Measures to Build Multifaceted Business Relationships
with Customers
Total of
Two Banks
(RB, SR)
Visible progress has been made through the increase in the number of "Resona Loyal Customers"
Customer segments based on
the depth of transactions with
Resona Group banks
Number of Customers
(thousands)
2018/3
2023/3
Change
Top-line
Income Per
Customer ⭑
Avg. # of
Products
Cross-sold
[YoY change]
Increase life-time profits by upgrading
customer segments and by increasing
the number of products
Number of Products Sold
Premier
AUM or Apartment loan
(1)
53.9
68.5
+ 14.5
66.0
exceeding JPY50 million
7.78
(0.08)
Housing Loan
(2)
516.3
543.0
+ 26.7
27.4
4.94
With housing loan for own home
+0.05
Asset Management
(3)
662.7
823.3
+160.5
6.1
4.79
AUM exceeding JPY10 million
(0.01)
Potential I
F
AUM exceeding JPY5 million.
714.3
807.4
+ 93.1
1.9
3.64
+0.01
Upgrade Segments
Potential II
AUM below JPY 5 million/
(5)
4,513.3
4,697.8
+ 184.5
*
1
4.10
3 or more products sold
+0.02
4.23
Resona Loyal Customers (RLCs)
(6)
6,460.7
6,940.2
+ 479.5
4.4
+0.02
Potential III
Lower
Profit
(7)
AUM below JPY 5 million/
4,773.5
4,176.5
(597.0)
0.1
....
1.67
2 or fewer products sold
+0.00
Higher
Profit
Profit Matrix
by Customer Segment
and Number of
Products sold
(Illustrative)
* Indexed to average top-line income per client for Potential Il segment = 1
Resona Holdings, Inc.
68View entire presentation