Digital Strategy and Data Analytics at IndusInd

Digital Strategy at IndusInd continues to drive impact across 3 primary Business Objectives Digital transaction intensity continues to grow and more and more of existing business moving digital 1 2 Drive Superior Customer Experience and Engagement 93% of transactions processed digitally 26% YoY growth in Indus Mobile MAU* 94% YoY growth in mobile txn. Volumes# 87% YoY growth in IndusAssist MAU 54% QoQ growth in IndusMerchant Solutions MAU 74% of service requests processed digitally Transform existing lines of businesses 80K+ clients on boarded using VKYC every month across SA, Cards, PL Indus Mobile App Rating 4.1 98% of savings accounts opened digitally 32% of savings accounts digitally unassisted** Industry Growth YoY: 76%, Pvt Peer Group Growth YoY: 80% 96% of mutual funds sourced digitally 100% of life insurance sourced digitally 88% of non life insurance sourced digitally 65% YoY growth in Whatsapp Banking Registered Base 95% of credit cards sourced digitally 77% of personal loans sourced digitally 68% of current accounts opened digitally 47% of Small Business Banking (upto 2 cr exposure) sourced digitally 2 DBUS (Digital Banking Units) launched with 23 services * MAU Monthly Active Users; # Source; RBI data as of Nov'22; Pvt peer group includes top 4 private banks ** Digital Unassisted refers to customer initiated and Do It Yourself led % from retail customers (excluding clients of Bharat Financial and Vehicle Finance Division) IndusInd Bank

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