Investor Presentaiton
ALANAPAR
A PERSPECTIVE
THAT CHANGES
THE WORLD
*
Life-changing stories wove the work
of Maria Farinha Filmes in 2014.
From this thread, the production
company builds its history
16 | 17
CRIANCA
A ALMA
NEGO
TARJA BRANCA
CAIXA
Experimenting with formats
In partnership with the Rodrigo Mendes Institute, Maria Farinha
produced a film in an unusual format: in 27 minutes, it tells the
story of Ranata Basso, a 17-year-old with Down syndrome that
graduated from high school in a regular school in the state of
Rio Grande do Sul. Outro Olhar (Another Glimpse) debates in-
clusive practices through interviews with Renata, her family and
classmates, educators and public policy managers. The story is so
inspiring that it was the subject of a story on Rede Globo's Jornal
Nacional, emphasizing the growth of education for special needs
children and adolescents in regular schools in Brazil.
MARIA FARINHA PRODUCES A
SERIES FOR REDE GLOBO
"Everything changed when I had
a great idea," said the young in-
ventor. She is part of a group of
teenagers from Brazil that, with
support of their school, found solu-
tions for a variety of problems. The
stories were told by Maria Farinha
in 15 minute films and aired in the
segment Young Inventors during
the Caldeirão do Huck program
on Rede Globo. On the stage, the
young inventors featured in the
films could also win prizes of up
to 30,000 reais ($10,000 dollars).
The project encouraged many
teenagers from different regions to
find solutions for problems in their
communities and it is already in
its fourth season.
MARIA
FARINHA
FILMES
==
There is no age, time or place: play is
essential. It's not something just for chil-
dren - it's for all of us. Featuring inter-
views with adults of different generations,
professions and origins, the feature docu-
mentary Tarja Branca A Revolução que
Faltava (Drops of Joy - The Revolution
That Was Missing), from director Cacau
Rhoden, shines a light on the child that
exists within us all and makes clear the
need to value and make space for play in
our life.
Premiering at the opening of the
Ciranda of Films, at the end of March
2014, Tarja Branca was a success with
audience and critics. It was awarded best
documentary at Brafftv (Brazilian Film &
TV Festival of Toronto) and was among
the 15 most downloaded items in the Bra-
zilian Apple store. Maria Farinha also
made the film available to those interested
in organizing free public screenings. In a
little over six months, over 1,000 events
were organized in Brazil and the film
reached over 40 countries.
The third feature documentary by Ma-
ria Farinha the first two are Criança, a
Alma do Negócio (Target Market: Kids,
2008) and Muito Além do Peso (Way Be-
yond Weight, 2012) - was also part of a dar-
ing (and successful) initiative by the produc-
tion company. Even with the films available
on the internet, Maria Farinha released the
Caixa de Mudança (Moving Box) at the end
of the year. The three films, in DVD, filled
a box that looks like those used for moving
house the idea is to symbolize how this
content can bring change. The box, avail-
able online and in bookstores, sold out and
is already in its second edition.
The three films, along with the feature
film A Educação Está Proibida (The For-
bidden Education), co-produced by Maria
Farinha with the Argentine production
company Reeva, are also available through
the Netflix streaming service.
What is it: Audiovisual production
company that seeks inspiring and life-
changing stories that can make a differ-
ence. Its films have been seen over 10
million times. In 2013, it received the in-
ternational B Corporation certification.
Highlight: The films Target Market:
Kids and Way Beyond Weight were
included in a list of 20 films that can
change your life by the website Hy-
peness. And the magazine Galileu in-
cluded Way Beyond Weight among
11 documentaries that can change the
worldview of its audience.
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twitter.com/Maria Farinha
youtube.com/user/mariafarinhafilmes
vimeo.com/mariafarinhafilmes
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The manifesto-short was created to
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importance of the Teatro Brincante,
in Vila Madalena, which is under
threat of closing due to real estate
speculation in São Paulo.
Brincante
Feature documentary that pre-
sents a poetic view of multi-artist
Antônio Nóbrega's universe, co-
produced with Gullane.View entire presentation