Investor Presentaiton
2006
2007
(expected)
Marketing
% Quotes Offline % Quotes Online
IAG
Insurance
Australia
Group
57%
40%
43%
60%
Hastings DIRECT.COM 0800 00 1066
Cheap Car and pedded saving based on indicendophone ch
Leads are generated through a combination of mass lead
generation and targeted direct marketing programmes
including directory advertising, national press and
magazine advertising, direct mailings, sponsorship and
a growing investment in online marketing.
Hastings Direct took its first steps into TV advertising in
July 2005 with a 30-second advert. The campaign has
proved to be a huge success and a third advert has just
been launched - 5th March 2007.
2004 2005
2006
Subject to status Calls monitored or recorded
Hastings DIRECT
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