One Body, Two Wings Strategy Upgrade
Multiple Monetization Avenues with Healthy Contribution Margin
Revenue Breakdown
Segment Contribution Analysis
贝壳
找房大平台
(RMB mm)
53.4%
43.3%
39.6%
40.4%
33.7%
80.4%
83.9%
79.2%
81.9%
74.1%
44.1%
53.8%
57.5%
56.8%
63.6%
24.3%
21.5%
19.3%
21.0%
19.5%
2.5%
2.8%
2.9%
2.8%
2.8%
38.9%
40.9%
37.0%
43.0%
33.7%
+ 14.6%
80,752
2,332
+ 53.2%
70,481
1,978
46,472
46,015
37,938
1173
1,661
1,848
8,150
8,947
943
4,919
20,274
22,671
17,786
511
624
12,499
11,824
30,565
31,948
12,887
24,569
491
11,310
2,701
9,554
363
2,209
2019
2020
Existing Home Transaction Services
Emerging and Other Services
2021
9,160
2020Q4
3,936
5,985
2,020
2021Q4
■New Home Transaction Services
Existing Home Transaction Services
Emerging and Other Services
2020
2021
New Hansaction Serv14
% Segment Contribution Margin
2021
% Total revenues
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