Investor Presentaiton
IIFET 2012 Tanzania Proceedings
respondents had between 7 and 9 household members, while 12% had between 10 and 12
household members. This implies that majority of the respondents would have access to people
who can assist in carrying out their marketing activities, thereby increasing their opportunity of
having improved revenue.
Table III: Family Size
Family size Frequency
Percentage
1-3
42
16.8
4-6
112
44.8
7-9
38
15.2
10-12
30
12
>12
28
11.2
Total
250
100
From Oparinde and Ojo (2011)
Major Occupation of the Respondents
Table IV shows that about 36% of the respondents had fish marketing only as their major
occupation, while 32.8% of the respondents indicated fish processing and marketing as their
major occupation. The results further showed that 18.4% of the respondents involved themselves
in only fish processing, while the remaining 12.8% indicated civil service work as their major
occupation. This implies that the respondents with highest frequency (36%) were fish marketers
only. This may not be okay enough for them if there is a problem with fish marketing, since the
respondents do not have diversification of means of livelihood.
Table IV: Major Occupation
Major Occupation
Frequency
Percentage
Fish marketing only
90
36
Fish processing only
46
18.4
Fish processing &
82
32.8
Marketing
Civil servant
32
12.8
Total
250
100
Experience of the Respondents
From Oparinde and Ojo (2011)
The distribution of fish marketing experience of the respondents as shown in Table V revealed
that 28.4% of the respondents had less than 5 years of fish marketing experience followed by
22.8% of the respondents who had between 6 and 10 years fish marketing experience. The
results also showed that about 17.6% of the respondents had between 16 and 20 years
experience, while another 17.6% had above 20 years fish marketing experience. Therefore, this
means that the respondents with highest frequency of 28.4% are relatively new in the business.
This could be due to the fact that marketers have just entered the artisanal fish marketing because
of some reasons which may include the profitability of the business.
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