Investor Presentaiton

Flair At a Glance - Extensive Product Portfolio 699 # Of Products Largest Player in the pens segment in India by revenue-FY23 750 crs+ Largest Distribution Network in India Global Reach 130 crore pcs # Of Pens Sold 7,754 Distributors 315K Wholesalers & Retailers Among Top 3 players in the writing instruments industry with 915 crs+ sales in FY23 Strong Financial Position 9% Domestic market share* 97 countries Export Footprint Industry Leading EBITDA & PAT margins Flair® (FY 23) Healthy Geographic Mix in revenue 80%: 20% Domestic Exports Industry Leading RoCE and RoE (% of Revenue) 7% *954 crs * 184 crs Export market share* Total income EBITDA 19.5% EBITDA Margin 118 crs PAT 12.5% PAT Margin 31.2% ROE 31.2% ROCE Overall Installed Capacity of 2 billion+ pieces per annum as of Dec 2023 Retail Presence in 2,424 cities/towns / villages in India as of Dec 2023 Robust Growth of 14% CAGR in FY17 - FY23 period; beating industry trends Range of Steel Bottles launched with own manufacturing capabilities *Source: Crisil Industry Report 5

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