Investor Presentaiton

Retail Stores: Critical for premium beauty omnichannel strategy Har NYKAA LUXE NeSEN BVLGARI GUERLAIN sis DAVIDOFF CALVINISEN 2 GUCC E HUDREAUTY HUDAE ec NYKAA KIOSK 33 NYKAALUKE THE LUXURY STORE Cate NYKAA 174 74 ON TREND stores 67 94 stores from Non-Metros/ 80 stores from Metros TAAM Store Count (#) 174 64 135 95 Q3FY22 Q3FY23 Q3FY24 cities ~1.7 lakh sq ft retail space Strong improvement in profitability 9% Contribution to overall BPC GMV 35% YoY EBITDA Nykaa stores a destination for premium beauty brands 85+ 65%+ Rs 4,109 Premium brands Offline GMV from premium brands GMV/sq.ft./month 1. Store count and cities as of December 31, 2023, and remaining data points for Q3FY24 11

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