GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

Generally GAP Accepted Practices USC Annenberg Important Because All Three Internal Credibility Factors Correlate With Other Factors that are Beneficial to the PR/COM Function and the Organization, both Internally and Externally Confident PRACTICES AND BELIEF CORRELATIONS Role in strategic planning Recommendations taken seriously Contribution to financial success XXXXXXXX XXXXXX XXX X X X X X XXXX XXX X X X X X 20 Strategic Communication and Public Relations Center

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