Main Market Listing and Offering of New Shares
ISI
ICELAND
SEAFOOD
October 2019
Main Market Listing and
Offering of new shares
Drive towards healthy living
Having relegated health concerns in
the aftermath of the 2008 recession,
health awareness and the nutritional
aspects of food have regained ground
and the world has seen a noticeable
drive towards healthy living, where
governments are encouraging people
to eat more seafood. Consumers are
becoming more selective in their food.
choices and millennials lifestyles are
healthier
Seafood consumption will continue
to grow alongside global trends
14.59
14.5%
6.2%
7.3%
7.3%
5.8%
6.2%
20.8%
A growing middle class.
A growing middle class is expected to
increase from one-third to two-thirds
of the world's population by 2030.
These individuals are health-
conscious, generally have the highest
disposable income and are willing to
pay a premium for what they
perceive to be healthier consumption
choices
2015
2030
36%
41%
59%
64%
Middle class
Rest
Older western population
An ageing population is also an
advantage for the seafood sector as
studies have shown that individuals
over 50 years old consume 24,9%
more fish per week than individuals
under 30
Source: FAO, Seafish.org, Eurostat, Brookings.edu
Beef
Lamb
Pork Chicken Fish
Higher need for food solutions
39%
41%
44%
46%
A higher need for food solutions that
are easy and quick to prepare, tasty
and innovative, right for the
consumer, the environment and
consumers' social standards
SuperValu
Salmon
sensation
2015
2020
2030
2050
10-14 15-50 +50
LAS
TA-
PAS
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