HT Media Investment Proposition

Hindustan: well positioned for rapid growth Strengths & Opportunity ■ Heritage / Trustworthy brand ■ Superior quality across Hindi newspapers ■ Highly respected Editorial talent Mrs. Mrinal Pande ■ English leverage across Editorial & Media sales ◉ Opportunity ■ Relatively weak competition compared to English ■ Development of Tier 2 cities Outcome ■ Continues to grow very strongly in all markets ■ Leadership attained in Lucknow, Jharkhand ■Rapid share gains in Kanpur, Patna, Delhi and Agra ■ Rapid expansion - new launches in Chandigarh & Dehradun ■ Provides National Advertisers an effective cost medium with the HT combo pack ■ Jodi package in select markets (with HT) proves to be a "killer" for the Trade Unique to HT & increases Trade's income IIHT Media 16

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