Investor Presentaiton
SBERBANK
170 YEARS. BY YOUR SIDE
ANNUAL REPORT
CHARITY AND SPONSORSHIP
2011
226
Λ
corporate social responsibility
Interview
Kuznetsov 227
Areas of Charity
and Sponsorship
Activities 229
Children's Home
Support Programme 229
Partnering with
the Gift of Life
Foundation 230
Supporting Sport
and the 2014 Winter
Olympics 230
Supporting Culture
and the Arts 233
Supporting Education
and Science 233
Supporting Veterans
and People with
Disabilities 235
Business Sponsorship-
Investing in Economic
Development 235
CHARITY
AND SPONSORSHIP
INTERVIEW
Stanislav Kuznetsov
Member and Deputy Chairman
of the Management Board
harity and sponsorship are an important element of Sber-
bank's corporate culture and a traditional area in which we contribute
to society. By participating in charity and sponsorship projects, the
Bank demonstrates its values and commitment to the principles
of partnership. Many of our employees participate in charity and
volunteer initiatives, and we view this as an important factor in the
human development of our staff.
Corporate charity and sponsorship priorities are identified on a col-
legial basis by special commissions established at the Central Head
Office and in each regional bank.
>> For many years Sberbank has supported
different initiatives and projects in socially
significant areas such as culture and the
arts, education, health care, sport and
business-areas that form the foundation
for the development of our society. We have
also not forgotten those who need help more
often than others - children, the disabled and
veterans
We launched a programme to sponsor children's homes. In 2011, this
programme involved a number of different events and projects. Let me
give an example. All of the members of the Management Board bought
sports equipment for a children's home in Klin with our own money and
travelled to the town to build a sports facility ourselves. We then spent
the day playing with the children and gave them our gifts. At first the
children seemed a little ill at ease but the sheer joy in their eyes inspired
us all. For us it was an unforgettable day. And Sberbank carries out
such projects across the entire country; today we support almost 240
children's homes. There are many examples of our employees adopt-
ing children from those children's homes, something that has almost
become a new corporate tradition.
170 YEARS. IT'S JUST THE BEGINNING
WWW.SBERBANK.RU
227
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