Integrated Business Platform Expansion
Sales & Marketing: Internet mentality - optimizing customer-oriented services
and products, expanding customer base and strengthening penetration
through various channels and promotions.
Customer-oriented
➤ Precise positioning
-Promoting public development, realizing sales
by customized production
Locking-in customer needs in advance,
Sales and Marketing
Market penetration:
Strengthening customer organizational
capability through various channels
realizing sales by customized production to
reduce inventory
凤凰
-Offer products that matches market
needs: new product line
•
Flexibility in design
Better user experience
• Lower costs
Enhancing services
-Extraordinary service experience
Strengthening standardization and
increasing the probability of purchase
-Related financial services
Grafting related financial resources for
customers to facilitate payment
Country Garden's brokerage app
Fang.com Q
淘宝网 SouFun
Taobao.com
京东
JD.50%
.COM
st 不
想
Integrated marketing:
呆 品色
ctrip
eSTAY 携程
.CN
开
Focusing on multi-media platform to
maximize customer coverage
微信
網易 NETEASE
www.163.com
【碧桂园TV
Tencent 腾讯
Y!
Country Garden's
own multimedia
platform
So qu
Bai du E
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