Investor Presentaiton
BRAND AND CUSTOMER
Digital Transformation - over a million fans and followers
New direct channels to market
•
.
Qantas.com - Australia's No. 1 travel website¹
630,000 Fans on Facebook
• 270,000 Followers on Twitter
• 80,000 Followers on Instagram
• 20,000 Subscribers on YouTube
⚫90,000 Followers on LinkedIn
• 20,000 Followers on Google+
• In 2015 there have been 70,000 queries
from passengers online²
• Jetstar.com - 15.5 million visits per month
• 1,150,000 Fans on Facebook
•
230,000 Followers on Twitter
.
• 18,000 Followers on Instagram
QANTAS
+
Jetstar
Fights
Packages Hotels Cars & extr
Plan your trip
Friday
Fare
Frenzy
Fiji (Nad
$225
Deporting Melbourne
So Gold Coats
Find Flights
>
Sale wat op (AED)&May 20
VIEW ALL SALE FARES
Book
FN
FrFlyer
stgeorge
Hamilton Island Sale
Fly dront from Sydney, Fishing and
Mitrous
Reasons to book online
Price Pramice
fee-free Payment Optics Points Plus Pay 24/7 Phone Scent
About
Frequent Flyer
Manage Your Booking
Hobart | Sculpture on the
Waterfront
1. Source: Hitwise Australia. Most Popular Websites in Travel (Airlines and Transport category), April 2015. 2. January 2015 - April 2015.
Qantas
~45% of Group
marketing spend
now through digital
channels
4:38 pm
13% C
QANTAS
565
posts
79.4k
follower
692
✓ Following
Share your Qantas experience by tagging photos
#Qantas, #Qantas Airways or @Qantas to give us
sto
permission to repost your image. Terms and
Conditions at:
www.facebook.com/Qantas/info
Ο
A
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