Pet Humanization and Premiumization Driving Spend

Team and Presenters Rover • Aaron Easterly Co-Founder and CEO, Rover Microsoft • Tracy Knox CFO, Rover Brent Turner COO, Rover Adam Clammer Founding Partner, True Wind Capital drugstore. the uncommon drugstore Rightside™ Co-Founder and CEO of Rover GeekWire's 2016 CEO of the Year and a 2014 EY Entrepreneur of the Year Award winner for the Pacific Northwest Previously general manager at Microsoft, where he managed advertiser marketplaces worth $3 billion • CFO of Rover Previously CFO for A Place for Mom, UIEvolution, Drugstore.com, and Rightside • COO of Rover • Microsoft Previously President of Code Fellows, a digital trade school in Seattle • Former Executive Vice President at aQuantive • Founding Partner of True Wind Capital TRUE WIND • Former Founder and Head of KKR Global Technology Group KKR T • Boards include LPRO, AVGO, GDDY, NXPI, JAZZ, AEPI, and many private companies • Brandon Van Buren Partner, True Wind Capital TRUE WIND KKR capitalG Previously served as an investment professional at Google Capital where he focused on growth stage technology investments • Prior to joining Google Capital, worked as an investment professional at KKR 4

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