Investor Presentaiton

Tourism Tourism in Pakistan is a growing industry.[1][2][3] In 2010, Lonely Planet termed Pakistan as being "...tourism's 'next big thing' for more years than we care to remember. [But] world media headlines [always] send things off the rails". [4] This geographically and ethnically diverse country has much to offer, from natural beauty and historical heritage to cultural diversity. According to the Travel and Tourism Competitiveness Report 2017 released by the World Economic Forum, the direct contribution of travel and tourism to Pakistan's GDP in 2015 was US$ 328.3 million, constituting 2.8% of the total GDP. [5] According to the World Travel and Tourism Council, the direct contribution of travel and tourism to Pakistan's GDP in 2016 was US$ 7.6 billion (PKR 793.0 billion), constituting 2.7% of the total GDP. By 2025, the government predicts tourism will contribute Rs1 trillion (US$9.5 billion) to the Pakistani economy.[7

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