Investor Presentaiton
Messages from the
management
Highlights
Were are globo
ESG approach
Social impact
for our content
Diversity & inclusion
Employee development
& well-being
Biodiversity &
environmental awareness
Transparent & responsible
governance
Education as a vector
for country development
About this
report
campaigns and social engagement
GRI 3-3 (203)
We provide institutional platforms to raise awareness and
promote social engagement of our audience.
Criança Esperança, for example, is a
national social mobilization campaign
that, in partnership with UNESCO, seeks
awareness and donations for the rights
of children and adolescents. The initiative
completed 36 years in 2021. More than R$
420 million in donations have already been
invested in almost six thousand social
projects in Brazil, benefiting more than 4
million children, adolescents and young
people. GRI 203-2
In response to the COVID-19 crisis, we
launched the platform Para quem doar,
creating a secure bridge between those who
wanted to donate and community-based
civil society organizations that needed
emergency support.
Committed to social causes, we promoted
campaigns with our artists, addressing
respect for differences and valuing
education. We launched the third phase
of the campaign on the importance of
reporting domestic violence, in a year
marked by a significant increase in
cases. After talking about the different
types of violence that women can suffer
in a relationship, we invited men to the
discussion with the warning that there is no
reason to justify violent domestic behavior.
At various times of the year, we ran
our Menos é Mais campaign about
conscious consumption, with the five Rs
of sustainability: reduce, reuse, recycle,
rethink and refuse.
Another important point for our
internal policy is the encouragement of
Brazilianness and national culture.
We supported Brazilian artistic and
cultural manifestations, giving visibility
to festivals and free parties in our
programming and also during commercial
breaks. In cases of commercialized
content, our commercial policy provided
for special disclosure conditions if the
projects are of public interest.
34 2021 Report ESG Journey
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