Investor Presentaiton
Burger King Indonesia
Company Overview
Attractive Market Dynamics
✓ Fourth largest population in the
world
Young population with ~60% below
the age of 35 and median age of 30
Spending of food is 20% of GDP -
one of the highest in the region*
Income per capita to grow at a
CAGR of 7.2% from 2019E to 2022E
✓ QSR spending to grow at a CAGR
of 10.9% between 2018 and 2023*
Strong momentum in online
delivery sales of QSR with
increasing internet penetration and
low platform take rates (~10%)
Burger King - Amongst the fastest
growing QSR chains in Indonesia
2nd largest burger QSR chain and
one of the fastest growing QSR
chain of scale in Indonesia
Pan Indonesia exclusive rights till
2039, with the option to sub-
franchise and renew
Led by management with multi-year
QSR experience
Grown from 54 stores in 2016 to 174
stores in 2020 (3.2x)
Revenue has grown from US$ 28
mn in 2016 to US$ 100 mn in 2019
4 X growth in Store EBITDA from
2016 to 2019
Product portfolio comprises of
widest Menu options across all
protein types
BURGER
KING
Multi-pronged growth strategy
Aggressive growth plan to (a) close
gap with market leaders, (b)
penetrate through T1-T3 cities in
Indonesia
✓ Planned expansion of Burger king
stores from 174 stores in December
2020 to 330 stores in March 2026
✓ Increased focus on FSDT format to
drive superior unit economics
Strong CRM Tech stack with 3+
million contact points
Fill-in identified gap in menu offering
relating to chicken & value
Capitalize on rapid growth of food
delivery services
Optimize day parts by adding
Breakfast and Cafe
Notes:
1
23
Macro Data: BMI, Euromonitor, Worldometer, BPS, World Bank
* Food spend as a % of GDP, and QSR spending projections are unadjusted for Covid-19, Source: Euromonitor
Company Data is based on internal estimates
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