First Half 2021 Results
FIRST HALF 2021 RESULTS
FIRST HALF 2021 RESULTS
Guerlain
LVMH
15
PERFUMES & COSMETICS
H1 2021 HIGHLIGHTS
Strong growth in direct-to-client sales and maintained selectivity in distribution
| Parfums Christian Dior: strong acceleration in activity with local clienteles
Continued success of perfumes Sauvage, Miss Dior, J'Adore and Dior Homme
⚫ Roll-out of refillable lipstick Rouge Dior
Strong expansion of Prestige skincare line
| Guerlain: continued success of Abeille Royale, particularly in China; inauguration of new
point of sales concept in Le Bon Marché
| Parfums Givenchy: market share gains thanks to the success of L'Interdit perfume
and promising relaunch of Irresistible line
| Fresh: good momentum in ultra-premium skincare with Crème Ancienne White Truffe
Extended complexion collection at Fenty Beauty and opened first Fenty Skin points of sale
| Maison Francis Kurkdjian: new collection of fragrances Aqua Cologne Forte
PERFUMES & COSMETICS
2021 OUTLOOK
LVMH
16
fresh
KOMBUCHA
FACIAL
TREATMENT
ESSENCE
ANTI-POLLUTION
SMOOTHES &
STS LUMINOSITY
SSENTIEL
KOMBUCHA
4floz
| Maintain innovation and creative momentum despite uncertain environment
| Parfums Christian Dior: support iconic lines Sauvage, Miss Dior and J'Adore;
new products consistent with Couture and its roots in Grasse; expansion of Capture line
| Guerlain: major launch in high-end perfumery
| Parfums Givenchy: roll-out of premium skincare line Le soin Noir
| New powders at Fenty Beauty
| Omni-channel expansion combining physical stores and online sales
for a well-integrated customer experience
Fresh
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