Plug Power Investor Presentation
Today's Fuel Cells for proven, reliable power.
Product and Service Cost Roadmap
Product
•
We continue delivering cost reductions
•
Costs are falling in line
•
Averaging ~10% year over year
•
reductions ($ / unit) from 2010 - 14
Higher volumes, sourcing strategies, and
manufacturing improvements driving
progress
Service
We continue enhancing our service
Averaging ~25% year over year
reductions ($/ unit) 2010-14
Key component performance improvements,
improved supplier relationships, and higher
purchasing volumes are turning the business
around
$ / Unit / Quarter
Note: * assumed unit growth is used to calculate reductions in a $ / unit metric and is not meant to as sales guidance.
$ / Unit
$35,000
$30,000
$25,000
plug power
Weighted Average Cost: HP and LP Products
$20,000
$15,000
$10,000
$5,000
$0
2010
2014
Service Cost vs Growing Installed Base
$1,200
10,000
9,000
$1,000
8,000
7,000
$800
6,000
$600
5,000
4,000
$400
3,000
2,000
$200
1,000
50
$0
0
2010
2014
Qtrly Cost/Unit
―# Units
18
# of UnitsView entire presentation