Investor Presentaiton
DIGITAL AND SOCIAL CONTENT BUILD BRAND AWARENESS, ATTRACT NEXT
GENERATION AND PROMOTE WWE NETWORK
REALITY
PAY-PER-VIEWS
IN-RING
WEEKLY
PROGRAMS
DOCUMENTARY
40,000 clips on YouTube (short-
form content) 1
■ 20B video views across platforms²
■ 14% of total viewer consumption
in 2017
900M+ social media followers³
AD-SUPPORTED DIGITAL & SOCIAL
IN-RING HIGHLIGHTS
W
YouTube
ESPII.com
f
SHORT FORM ORIGINAL
SUPERSTAR
INK
Bella
DOCUMENTARY/
LIFESTYLE
TWINS
IN-RING
PROGRAMS
1 Total clips on YouTube as of 12/31/17
2 Ad-supported video on demand (AVOD) consumption includes videos viewed on WWE Platforms (WWE.com and WWE App), Facebook and YouTube. Video views on a FY 2017 basis
3 Represents the number of followers for each individual digital platform as sourced from each platform. Total followers are not adjusted for duplication and do not represent unique followers. Data shown as of April 2018
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