Investor Presentaiton
SOLUTIONS:
In order for the tourism industry to have a chance of developing and reaching its full potential whilst
sustaining the resource LZTA is requesting of Government the following key interventions:
Consult more meaningfully and in a more timely manner with private sector - meetings should be
regular and private sector inputs should be reflected accordingly in decisions taken. This will ensure
legislation is practical and relevant in order to enhance not inhibit the sector.
This should result in a TOURISM MASTER PLAN that is acceptable to Government and Private
Sector, that will guide policy, regulation and taxation for the betterment of the Nation. Currently the
approach by Government to tourism is haphazard and uncoordinated resulting in underperformance
of the sector.
Increase the ZTA national tourism marketing budget dramatically but engage private sector to
develop the marketing plan so the monies are spent effectively. This will ensure maximum benefit for
minimum cost in order to attract more tourists and investment in the sector.
Make tourists and investors feel welcome by facilitating entry formalities, reducing red tape and
eliminating harassment and corruption by officials this too will attract more tourists and
investment in the sector.
-
Reduce red tape and rationalize licensing in all relevant authorities including reverting to previous
ZTA licensing and guest registers in order to create a more relevant and useful system; create the
one-stop-licensing-shop where all current relevant information for investors new and old can be
sourced easily and costs reduced. This will make the sector more efficient and transparent.View entire presentation