Investor Presentaiton
Restructuring in Performance Products
Announced measures to strengthen competitiveness
Leather and textile
chemicals
(March 18, 2013 & October 16, 2014)
Water, oilfield and
mining chemicals
(March 27, 2013)
Plastic additives and
pigments
(April 23, 2013)
Pigments
(October 23, 2013)
Paper Chemicals
(January 23, 2014 &
September 24, 2014)
Nutrition & Health
(April 25, 2014)
Care Chemicals
(June 5, 2014)
Further measures
BASF Capital Market Story January 2015
Measures
■ Establishment of global innovation center in China
Divestiture of textile chemicals
■ Establishment of global business unit to realize synergies
■ Divestment of industrial water management business
Adjustments at sites in the Basel area to adapt to changed market
☐
conditions
☐
Downsizing of R&D activities
☐
☐
Optimization of global production network
Closure, restructuring and evaluation of strategic options for
production assets
Latex plant in EU shut down. Kaolin: Strategic options under
evaluation
■ From Jan. 1, 2015: Division dissolved, new set-up follows value
chains
Adaption of product portfolio and organizational processes to
market realities
■ Set of measures to adapt to changed customer needs and market
conditions within its Home Care, Industrial & Institutional Cleaning
and Formulation Technologies businesses
Ongoing
150 years
Q-BASF
We create chemistry
■ Reduction of
>2,400 positions
until end of 2017
■ Annual earnings
contribution
of €500 Million
from 2017 onwards
■ One-time costs
in the magnitude of
~€250-300 Million
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