B2B Growth Avenues

Superfans Are Willing to Pay More Music consumers and their music spending habits % of Audience 27% "Superfan" average spend per artist³ Does not include music streaming subscription % of Spend (IT) » Live gig ticket ~$200 Album download 39% 61% 73% Superfans¹ Mainstream² 12" Vinyl album -$1,000 Authentic signed item Sources: Music Ally, Serving the superfans. Money.co.uk, 2021 (Link to Article). (1) Includes "Aficionados" and "Digital". (2) Includes "Background Consumers", "Ambivalents", "Occasionals" and "Big Box". (3) Low end: Average Top 20 cheapest music acts. High end: Average Top 20 most expensive music acts. Official merchandise 67

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