Investor Presentaiton

Opportunities in the Green Tea Leaf Market Green Tea leaf Market Trends "Household-Use" of Japanese Tea Leaf Market and ITO EN's Market Share "Household-use" Japanese tea leaf ITO EN's Market Share 24% 25% 100 25% 28% 25% 26% 27% ITO EN We Love Nature After COVID is a Chance for Japanese Tea Leaf Growth Aiming for further growth of green tea convenience products ► High-priced products are growing in the market Percentage of sales of high-priced leafs (average unit price of 700 yen or more) High priced Japanese tea leaf with Individual Bottles. Eco- Easy Friendly 2019 31% 2022 35% お茶プレミア 1個で50人 50袋入 Easy and tasty convenience products that have been tried and tested in home demand are also available in After COVID. Source: ITO EN, Calendar year ►Responding to Health Needs for Food with Function Claims 50 50 '17 '18 '19 '20 '21 '22 '23Est Source: ITO EN, Market: Calendar year ITO EN: May to Apr The value of the product is 体脂肪を減らす伊藤園 ►Increased share of sales of Convenience Products in the ingredients contained in the tea leaves themselves. in the market 100% さらさら緑茶 "Oi Ocha Sara Sara Bold Green Tea Powder" "Oi Ocha Premium Tea Bags First-grade Green Tea" 体脂肪を減らす小伊華園お茶プレミアム 75% 50% 25% 15% 0% After COVID Simplicity products attract even more attention 37% '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23 Convenience Tea Leaves Market Copyright (C) All Rights Reserved. ITO EN, LTD. "Household-use" Japanese Tea Leaf Market Source: ITO EN, Market: Calendar year ►Responding Environmental Issues 物由来のエコティーバッグ *伊藤園因產茶素100% Eco-friendly materials New Tea Bag Packaging Plant Established Scheduled to Begin Operations in October 2023 in Kumagaya City, Saitama Prefecture *Responding to increased demand for tea bag products CO2 Emissions Reduction through improved transportation efficiency 20 Oi Ocha Expanding Consumption with Taste, Convenience, and Health 14

View entire presentation