Investor Presentaiton
Industry Leading Customer Base
MasterBrand channel mix
9%
MasterBrand has leadership in dealer channel...
Overview of primary sales channels
■ Dealer
10%
Retail: In Stock
55%
■Retail: Semi-Custom
2021 Channel Size
26%
% of total
■ Builder
Dealer Channel
Retailers / Home
Center Channel
$6.3bn
~57%
$3.7bn
~34%
Primary End
Market Exposure
R&R / New Home
Construction
R&R
55%
Dealer: provide customer education, service
and design consultation
26%
In-stock retail: standard products with little
customization
Customer
Concentration
Low
High
(25,000+ Nationally)
(Top 3 represent ~60%)
10%
Semi-custom retail: common box but offer
some customization
9%
Builder: sold directly and highly levered to
single-family housing starts
Source: Company estimates as of December 6, 2022
Builder Channel
$1.Obn
~9%
New Home
Construction
Medium
(Growing trend of National
Homebuilder Consolidation)
...and why it
matters
Fragmented network:
Requires scale to address
and allows a variety of
consumer touch points
Multi-brand strategy:
Dealers offer multiple
brands, enabling trade up
and down to drive sales
High switching costs:
Physical showroom
investments and sales
training drive retention
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