Investor Presentation
Introduction & overview
Financial results
Strategy & outlook
Conclusions
Appendices
We are applying the Group's pricing & revenue management toolkit in Denmark
NOTEC
Optimal positioning: towards
premium end of value segment
Premier Inn vs Travelodge
• Maintain investment in product... make it
better over time
Invest to build brand awareness &
consideration
• But never move away from being great value
Set site-level prices based on
local market situation
• 159 DKK in Helsingør, 299 DKK in Ørestaden
• ALL products can be priced differently in all
gyms
Lower prices to grow market and/or gain
share
Higher prices to capture upside
Prices may rise or fall over time
Drive premiumisation enhancing
yield from those willing to pay
Plus: 50-100 DKK extra for multiple added
benefits
Bolts-ons:
。 20-50 DKK for group fitness
。 119 DKK for nutrition subscription
。 Option to upgrade gym access,
delivering incremental revenue
COPUREGYM
Investor Presentation 25 August 2022 15View entire presentation