Investor Presentaiton
MaxiPalí
Central America
An important achievement this year was having concluded the
Standardization of processes, systems, formats, and equaling service
protocols with those used in Mexico.
With the purpose of better understanding the tastes, preferences and shopping
habits of our customers, we adjusted our commercial plans, communication with
the media, and those concerning points of sale. Greater attention was paid to
improving our supply levels, especially with imported merchandise. We included
products that in the past could only be found in traditional markets, and we
guaranteed the best prices for items of greatest importance to our customers. Since
we are committed to constantly improving our value proposition, we reinforced our
strategy for Every Day Low Prices.
This year the benefits of regional integration were specifically observed and they
are reflected in our growth and recovered profitability in Central America. Although
both factors were temporarily impacted by our decision of setting the foundations
for the Company's long-term strategy, we know there is still considerable potential
for creating more synergies and efficiencies.
2013 Financial and
Social Responsibility Report
PHYT
Paiz
5%
DE AHORRO
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