Investor Presentaiton

1 Attractive Industry and Macroeconomic Backdrop Market Drivers Consumer Profile High spending on food relative to income High need for snacking given the extended out of home periods Preference for strong flavors Consumption Drivers Indulgence / mood boost Meal replacement / energy boost "On-the-go" Connecting/bonding / sharing Frequency - Number of Times Consumed per Week 4 Niche Market Stages by Product Type1 Mass edita Sweet Croissant ⚫ Potato Chips Wafer Cake Gum. ● Biscuits ● Chocolate Baked Wheat ● Ice Cream 3 Brownies Filled Biscuit Savory Croissant❤ Candy⚫ 2 Sales Channels Dominance of traditional sales channels - kiosks / "mom & pop" shops and small groceries Segment Salty Snacks Cakes Pricing 1. Source: AC Nielsen Retail Audit ⚫ Donuts Green Field Dormant 0% 10% 20% 30% 40% 50% 60% Wafers Croissant Candy Biscuits, Gum and Chocolate Established price points Total Market 70% Penetration of Category - Once per month % Corn Tortilla 80% 90% 100% 2014 Market Size (EGP bn)1 2010-2014 CAGR1 5.8 16.4% 1.4 22.1% 1.3 20.5% 0.8 36.7% 0.6 23.3% 5.6 33.4% 15.5 23.6% Edita Presence 13

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