Investor Presentaiton
Key Strength of Rovio③: "Beacon", the Tool for
Live Service Game Operation
SEGA SEGASammy
Accelerate the globalization of SEGA's mobile game business,
which is currently Japan-oriented
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Player Recognition
Analytics
Advertising Effectiveness
AB testing
Live Operation
Payment
Categories where synergies can
be most expected
BEACON BEACO BEACON
Special Offer Default
My Aspen De Support harne
My Apps
Data Lake1
+
Personalization
Client Segmentation
Ad mediation
Cross-Promotion
Push Notification
Research
Privacy Framework
Game Server Infrastructure
Machine Learning / Al
1 Method of storing large data as raw data
2 Source : Rovio Entertainment Investor Presentation February 2023
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