Investor Presentaiton
A Premier International Sporting & Entertainment Event
Derby Week Revenue
License/
Sponsorship
Broadcast
Other
Pari-Mutuel
Ticketing
Premium tickets are largest contributor
to revenue
■ Over a third of reserved seats are under non-
cancellable contracts with staggered 3-7 year
expirations through personal seat licenses, suite
contracts, and other agreements
Remaining reserved seats are sold in advance of
the event
■ Demand for premium tickets continues to exceed
supply
The Kentucky Derby
Kentucky Derby Growth Strategy
Leverage unique experiences and make
strategic capital investments
■ Enhance guest experience to enable pricing
differentiation for reserved seats
■
Expand Derby Week offerings and attractions
■ Execute capital investments to enable
segmentation of guests who do not have a
reserved seat
Attract additional sponsorships
Expand European Road to Derby and
Japan Road to Derby
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