Pilulka's Market Expansion and Innovation
4.5
HISTORICAL MILESTONES IN THE DEVELOPMENT OF PILULKA
Launch of the
Company
After the successful sale of
the leading Czech online
store Kasa.cz, Petr and
Martin Kasa embark on the
transformation and
digitalization of the
pharmacy industry
2013
2016
Introduction of franchise
concept in the Czech
Republic
In addition to its own network of
brick-and-mortar pharmacies,
Pilulka is also focusing on the
development of a network of
franchise pharmacies, which
increase brand awareness and
are not capital intensive
2017
2018
Expansion into Romania
Following the deregulation of
the online sales of
over-the-counter medicines,
Pilulka enters the Romanian
market, where it establishes
an online pharmacy with a
local joint-venture partner
2018
2020
COVID-19
Pilulka was able to respond
extremely quickly to the crisis
associated with the spread of
COVID-19 and played a very
important and socially beneficial
role in the supply of
pharmaceutical supplies. At the
same time, the Company manage to
significantly improve its operations
2020 / 2021
Opening of the largest
brick-and-mortar pharmacy in
the Czech Republic
Pilulka is opening the largest brick-and-
mortar pharmacy in the Czech Republic
on an area of over 3,600 sqm in Olomouc.
The pharmacy is tailored mainly for mail
order and will serve customers from all
over Moravia and now also Austria
2022
2022
2022
Entry of investors
and delivery service
Pilulka is the first online
pharmacy in the EU to
offer its customers
express delivery of
orders by its own
Pilulka Auto (now Pilulka
Expres). The service
operates in the Czech
Republic and Slovakia
Acquisition of
Pilulka24.sk
Pilulka buys a 100%
stake in Slovak online
pharmacy Pilulka24.sk,
significantly expanding its
presence on the Slovak
market
Listing on the START
Market
Pilulka successfully enters
the START Market and
becomes the first ever
traded e-commerce
company on the Prague
Stock Exchange
Expansion into Hungary
Pilulka is expanding into
another European market and
enters Hungary, where it
operates through a hybrid
model, combining distribution
of goods from its current
infrastructure (warehouse in
Bratislava) and a local
commercial department and
customer support
Entry into the Austrian
market
After the opening of the
Hungarian branch, Pilulka
continues its international
expansion and enters Austria.
It plans to reach more than 4
million households there and
become a sought-after online
pharmacy
13
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