Home Loans and Financial Growth Strategies
Strengths
B
(%)+
BRAND NAME
Bajaj group is one of the most
reputed & vintage groups in the
country. Bajaj Finance is a
leading financial services name
in the industry
CAPITAL
* 2,500 Cr capital infused in
FY23 taking total infusion to
7,550 Cr till date with Net
worth in excess of 10,900 Cr.
Mortgages remain strategic to
the group
CUSTOMER BASE
893
ANALYTICS ORIENTATION
$
COMMITTED LINE
Ex
B FINSERV
BAJAJ
CREDIT RATING
BHFL has a committed credit
line from BFL available on tap
Agency
Long-
term
Short-
term
CRISIL
AAA
(Stable)
A1+
India
Ratings
IND AAA
(Stable)
A1+
FULL PRODUCT SUITE
DEBT MANAGEMENT
BHFL has access to consented
customer base of BFL and
customer coming from Digital
channels to cross sell
mortgages
BHFL mines customer base for
eligibility & offer computation
through highly sophisticated
analytical models
Mortgage products for Retail as
well as Commercial customers
with customized VAS products
& services for cross sell/up
sell
Dedicated and well-staffed
Debt Management unit for both
urban and rural markets
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