Achieving Long-Term Growth Targets

LEVERAGING NATIONAL SCALE TO FUEL INCREMENTAL DEMAND AWARENESS GAP WING QSR Peers 1 EXPAND THE AUDIENCE 20%+ Brand exposure opportunity 29% WING 2018 Light-to-Medium QSR 65% 6% Opportunity 2 Heavy QSR 100% Note: 1. Source: Q4 2018 Burke Consumer Research Report. Peer group includes Buffalo Wild Wings, Chick-fil-a, Chipotle, Dominos, KFC, Panda Express, Pizza Hut, Taco Bell, Whataburger. 2. Represents the percent of QSR visits by category. FUNDING Growing National Advertising Contribution • National Advertising was launched in 2017 • National Ad Fund will continue to grow with system-wide sales • Contribution rate increased from 3% of topline sales to 4% in 2019 4% 3% 3% 2017 2018 2019 WIN STOP 7 Brand Awareness & Innovation

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