Investor Presentaiton

Private industry: Product and distribution mix 43% Product mix ¹ Unit Linked ■Conventional Distribution mix 2 Individual Agents Corporate Agents Banks Corporate Agents Others Brokers Direct Business 57% 54% 52% 51% 51% 48% 49% 49% 46% 66% 9% 10% 10% 12% 14% 16% 20% 56% 3% 70- 201 3% 20% 3% 3% 3% 3% 3% 3% 3% 3% 44% 47% 34% 52% 54% 54% 55% 53% 49% FY15 FY16 FY17 FY18 FY19 FY20 Q1 FY21 40 46 36% 32% 30% 28% 25% 25% 25% FY15 FY16 FY17 FY18 FY19 FY20 Q1 FY21 Product mix has recently moved towards conventional business for the private players due to volatile markets Increasing thrust on protection business by top players has helped improve the new business margins Banca sourced business continues to dominate the channel mix on the back of increasing reach of banks along with increase in share of direct channel, while share of Agency has been constant in the last few years 1. Basis Overall WRP (Individual and Group); 2. Basis Individual New business premia for all private players Source: IRDAI and Life Insurance Council ㅁ HDFC Life

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