Saga's Superbrand Strategy

61 SAGA MEDIA STRATEGY GROWTH PROJECTIONS Audience and monetisation 17m 4m 2023/24 2024/25 37m £25m Audience growth forms the basis for monetisation 136m Initially, audience will outpace monetisation as it is the natural priority Over the five years, the rate of monetisation increases from an average yield of £40 to £85 74m Yield will increase as audience volume becomes more attractive to partners It increases further as data enrichment improves and then further still as US more premium commercial partners are unlocked 2025/26 2026/27 2027/28 Audience Revenue Note that all financials are indicative only Capital Markets Event - Saga's Superbrand Strategy SAGA

View entire presentation